Privacy Policy

Last updated: October 26, 2023

Solar Flame Torch ("we," "our," or "us") operates the website https://gardenpathwaylights.com (the "Site"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from the Site.

1. What Personal Data We Collect

We collect various types of personal data to provide and improve our services to you. This may include:

• Contact Information: Your name, email address, shipping address, billing address, and phone number.
• Payment Information: Details necessary to process your payment, such as credit card numbers or other payment account information. Please note that we do not store full payment card details on our servers; this information is securely processed by our third-party payment processors.
• Account Information: If you create an account, your username and password.
• Device and Usage Information: Your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data.
• Location Information: General location data derived from your IP address.
• Communication Information: Records of your communications with us, including customer support inquiries.

2. How We Collect Your Data

We collect personal data through various methods:

• Direct Interactions: When you create an account, place an order, subscribe to our newsletter, fill out forms, or contact us directly.
• Automated Technologies: As you interact with our Site, we may automatically collect Device and Usage Information using cookies, web beacons, tracking pixels, and similar technologies.
• Third Parties: We may receive information about you from third-party service providers, such as payment processors, shipping carriers, and advertising partners.

3. Purpose of Data Collection

We use the collected data for various purposes, including:

• Order Fulfillment: To process and fulfill your orders, including shipping products and sending order confirmations.
• Customer Service: To provide customer support, respond to your inquiries, and manage your account.
• Marketing and Promotions: To send you marketing communications, newsletters, and promotional offers that may be of interest to you, where you have consented to receive them.
• Analytics and Improvement: To analyze how our Site is used, monitor its performance, and improve our products, services, and user experience.
• Personalization: To personalize your experience on our Site and present products and offers tailored to your interests.
• Advertising and Retargeting: To deliver targeted advertisements to you on our Site and other platforms, and to measure the effectiveness of our advertising campaigns.
• Security and Fraud Prevention: To detect, prevent, and address technical issues, fraud, or other illegal activities.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Third-Party Services That Receive Data

We share your personal data with third-party service providers to help us operate our business and provide our services. These third parties include:

• Payment Processors: Such as Stripe, PayPal, or other secure payment gateways, to process your payments. They receive payment information and billing details.
• Shipping Carriers: Such as USPS, UPS, FedEx, or DHL, to deliver your orders. They receive your name, shipping address, and contact information.
• Analytics Providers: Such as Google Analytics, to understand how users interact with our Site. They collect anonymized IP addresses, device information, and usage data.
• Advertising Platforms: Such as Meta (Facebook/Instagram), TikTok, Snapchat, and Google Ads, to deliver targeted advertising and measure campaign performance. They may receive information about your browsing behavior and purchases.
• Customer Support Platforms: To manage customer inquiries and communications.
• Email Marketing Services: To send newsletters and promotional emails.

These third parties are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.

5. Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and for advertising purposes. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Strictly Necessary Cookies: Essential for the operation of our Site, enabling core functionalities like security, network management, and accessibility.
• Performance Cookies: Collect information about how you use our Site (e.g., which pages you visit most often) to improve its functionality. These cookies do not collect information that identifies you.
• Functional Cookies: Allow our Site to remember choices you make (e.g., your username, language, or region) and provide enhanced, more personal features.
• Targeting/Advertising Cookies: Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These are usually placed by advertising networks with our permission.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

6. Data Retention Period

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period varies depending on the type of data and the purpose of processing. For example, we retain order information for a longer period to comply with tax and accounting obligations.

7. Your Rights

Depending on your location (e.g., GDPR for EU residents, CCPA for California residents), you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction/Rectification: Request that we correct any inaccurate or incomplete personal data.
• Right to Deletion/Erasure: Request that we delete your personal data, subject to certain legal obligations.
• Right to Object: Object to the processing of your personal data for certain purposes, such as direct marketing.
• Right to Restrict Processing: Request that we restrict the processing of your personal data under certain conditions.
• Right to Data Portability: Request to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Opt-Out of Sale (CCPA): If applicable, the right to opt-out of the sale of your personal information. We do not sell personal information in the traditional sense, but we do share data with advertising partners for targeted advertising, which may be considered a "sale" under CCPA.
• Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact information provided below.

8. Children's Privacy (COPPA Compliance)

Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

9. Contact Information for Privacy Inquiries

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us at:

Email: support@gardenpathwaylights.com

10. How Policy Updates Are Communicated

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.